The eagerness of people wanting to travel post-pandemic put a strain on top tourist destinations globally. Airbnb used this as an opportunity to show the people of France a wealth of travel opportunities existed right in their backyards; made possible by Airbnb’s Hosts.
The Hosted by
campaign highlights off-the-beaten-path destinations in small villages around France. Each unique destination is brought to life through the dreamy watercolor illustrations of Charlotte Smith.