How do you introduce Facebook Live to the world? By creating a campaign that teaches people, through a series of quirky tutorials, that there are many ways to go Live no matter where they are.
The campaign comes to life through a series of illustrations that mimic the line art tool used while going Live.
The Factory at Facebook
Scott Trattner, Larry Corwin, Demian Olivera,
Luke Martin, Elly Taura, Dana Bruington, Lonnie Lind-Elliott
Next: A Place For All